Crews adds new promotional partner

Salem, VA, February 8, 2010 – John Crews, a four-time Bassmaster Classic qualifier, is proud to announce two new promotional partnerships. Carolina Lunker Sauce is becoming part of John’s fishing arsenal and promotional efforts. John will use and promote the full line of innovative scent products. Carolina Lunker Sauce uses a patented formula that lasts over 30 minutes per application and dissolves behind the path of the bait for a more life-like scent trail.

According to John, “Lunker Sauce is a great product. I can tell you a number of stories where I saw a difference when using it. I promise all my soft plastics will be on the Sauce! Now, the gels can be used on hard plastic baits like my SPRO Little Johns. It is another factor that will give me a few more bites during a tournament week and that is very important to my success.”

Vicious Fishing is beginning a relationship with John Crews in 2010. Vicious Fishing makes all types of fishing lines and other fishing accessories. John will fish exclusively with their Ultimate Fishing line (co-polymer mono), Vicious Fluorocarbon line, and Vicious Braid. During the year, fans will also likely spot Crews sporting the hot, Vicious Fishing apparel that shows everyone what line he counts on. John will also be joining an outstanding pro staff including Gerald Swindle, Marty Stone, Pete Ponds, Tim Horton, and Kevin Short.

“Fishing line is very important to me and my career,” says Crews. “Vicious is making a quality product at prices that real people can afford. They make a sweet fluorocarbon, a fantastic mono, and an awesome braid. Anglers can now go to one company and get a great line for any application without getting confused. The best part is that the company is privately owned by a wonderful family, not a big corporation that is strictly profit driven.”