Evan Williams Bourbon continues partnership with Bassmaster and announces sponsorship of two anglers
BARDSTOWN, Ky. — Evan Williams Bourbon, the second largest selling Kentucky Straight Bourbon Whiskey both in the US and globally, and one of the top non-endemic sponsors of the Bassmaster Elite Series, announces that top anglers John Crews and Hank Cherry have joined Team Evan Williams for the 2013-2014 season.
Evan Williams, which has consistently seen the greatest year-on-year growth of any mid-tier high volume bourbon brand, began its involvement with professional bass fishing in 2003 through a sponsorship agreement with B.A.S.S., and the next year began sponsoring its first Bassmaster Elite Series pro. Evan Williams has steadily increased their stake in Bassmaster, which includes the Elite Series, Bass Pro Shops Bassmaster Opens and B.A.S.S. Nation, and is now the title sponsor of two Elite Series events: The Evan Williams Bourbon Showdown on the St. Lawrence River in upstate New York and the Evan Williams Bourbon All-Star Championship in Muskegon, Mich.