Salem, VA. (Jan. 31, 2011) – John Crews, a five-time Bassmaster Classic qualifier, is proud to announce a new promotional partnership with NOCS, a new brand of sunglasses from the makers of Solar Bat.

Crews will wear and promote the line of polarized sunglasses for 2011 and beyond. The initial launch will have three stylish frame options and two versatile lens colors.

“NOCS are a great product,” Crews said. “I received a pair to try out last summer from the owner of Solar Bat, Dr. (Gary) Nesty. I wore them for more than a month before I called him back. When we talked, I could not believe they will sell for less than $50.”

Nesty said the “quality far exceeds their price point” and is excited to have Crews representing NOCS.

“I am very proud to have a great fisherman and true gentleman like John Crews representing and assisting Solar Bat in the quest to manufacture the best possible sunglasses for the fisherman,” Nesty said. “I was impressed with John from the very initial conversations that we had. The first comment John made was that he would have to test the sunglasses before he would endorse the product. Too many fishermen today promote products for monetary gain regardless of quality.”

With the variety of sunglass options available to anglers, Crews believes the quality of NOCS sunglasses being offered at an affordable price will be popular.

“These shades are just what anglers have been needing for years,” he said. “NOCS have high quality polarized lenses but are still stylish and comfortable at a great price. I know lots of anglers will rely on NOCS like I now do.”

For more information or ordering of NOCS sunglasses, please contact Mandy at (800) 761-8228 or email her at [email protected]. The NOCS line will be available soon at Tackle Warehouse and many other fine retailers.

Solar Bat was established in 1994 by Dr. Gary Nesty, who graduated with distinction from Indiana University School of Optometry. NOCS are in the, new for 2011, solARmor line of sunglasses by Solar Bat Enterprises, Inc.

John Crews is a professional bass angler. John has competed and promoted full-time on BASS, PAA, and FLW tournament circuits for 10 years, where he has accumulated more than $750,000 in career earnings. He now competes on the BASS Elite Series and Bass Pro Shops PAA Tournament Series. For more information, visit

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